JOIN OUR TEAM

Marketing Director – Customer Growth & Digital

Lead Psycle’s complete marketing function, with particular responsibility for
membership, retention, CRM and the performance of our new website and app.

Psycle is looking for an exceptional Marketing Director to lead our entire marketing function and help shape the next stage of our growth. This is not a traditional brand marketing role.

We are looking for a commercially minded leader with deep expertise in membership,
retention, CRM, digital customer experience and performance analytics.

You will lead a talented multidisciplinary team covering brand, campaigns, social media, community, CRM, website, app and digital performance. Your mandate is to understand how customers discover Psycle, register, purchase, return, become members and increase their frequency over time.

What You’ll Lead

• Set and deliver Psycle’s overall marketing strategy in support of revenue, EBITDA,
  membership and studio occupancy objectives.
• Lead, develop and hold the Marketing team accountable across digital, CRM, brand,
  social, community and campaigns.
• Grow membership, improve retention and increase customer frequency and lifetime
  value.
• Improve conversion from registration to first purchase and first to second purchase.
• Establish clear reporting across customer acquisition cost, lifetime value, channel
  performance and marketing return on investment.
• Own the commercial performance and continuous development of Psycle’s new website
  and app.
• Set the strategy and targets for CRM, segmentation, automation and customer lifecycle
  activity.
• Oversee paid search, paid social, SEO and other acquisition channels.
• Manage marketing budgets, agencies and external partners against clear commercial
  outcomes.
• Protect and develop Psycle’s premium brand across every customer touchpoint.
• Report marketing performance, risks and opportunities to the CEO, leadership team and Board.
  
  

What we're looking for

• Senior marketing leadership experience within a premium, multi-site consumer business.
• Strong experience of membership, subscription, loyalty or repeat-purchase models.
• A proven record of improving retention, frequency, conversion and customer value.
• Deep practical knowledge of CRM, customer segmentation, automation and lifecycle
  marketing.
• Experience leading website or app launches and continuously improving digital
  performance.
• Strong understanding of analytics, conversion funnels, SEO, paid media and attribution.
• Experience managing multidisciplinary teams and specialist agencies
• Commercial confidence, including budget ownership, forecasting and ROI analysis.
• Strong brand judgement and an understanding of how to protect a premium customer
  experience.
• The ability to move comfortably between strategy, data, leadership and hands-on
  execution.

Relevant backgrounds: premium fitness, hospitality, leisure, beauty, retail, wellness or other multi-site consumer businesses.

Why Psycle

• Psycle is one of London’s leading premium boutique fitness brands, offering immersive experiences across Ride, Reformer, Megaformer, Strength, Yoga and Infrared training.
• We are investing in a new website, launching our first app and strengthening our membership and CRM capabilities.
• This role will have the opportunity to build the marketing operating model, performance framework and customer growth strategy required for Psycle’s next chapter.
• This is a significant leadership opportunity for someone who wants to combine exceptional customer experience and brand building with genuine commercial accountability.

Our commitment to Diversity and Inclusion

Psycle is an equal opportunity employer. We are passionate about creating an inclusive environment that promotes and values diversity for our employees and community. Our intention is that there will be no hiding place for discrimination of any kind at Psycle.

To apply, please send your CV and a covering letter explaining why you would like the opportunity to join the Psycle team and why you believe you would succeed in this role, to careers@psyclelondon.com 

Part Time / Full Time 20-42.5 hours a week

The Community & Studio Lead owns the energy of the studio — combining operational excellence with community building, retention, and member connection.

At Psycle, community is central to everything we do — we move together, grow together, and support each other through movement. (Psycle London)

Key Responsibilities 

• Lead the Front of House experience and studio floor energy, creating an elevated
  and welcoming environment.
• Build strong customer relationships and drive community engagement within the
  studio.
• Own FOH KPI delivery, including shake sales, walk-through scores, customer
  experience standards, NPS, stock levels, customer service inbox, and operational
  execution.
• Manage FOH operations during shifts, ensuring smooth class transitions and
  instructor support, and standards are delivered
• Coach, develop, and support FOH teams on shift, leading by example and reinforcing
  Psycle standards and values.
• Support recruitment, onboarding, and training of new team members.
• Partner with Studio Managers or Assistant Managers to maintain high standards,
  deliver studio initiatives, and drive team performance.
• Step up to cover Studio Manager or Assistant Manager holiday

PSCY KPIs

• P – Performance: Support customer retention, bookings, retail opportunities, and first-timer conversion.
• S – – Service & Standards: Own customer experience and standards, NPS
  performance, Zendesk management, walk-throughs and recovery opportunities.
• C – Culture: Create a positive team environment, support coaching and
  development opportunities, demonstrate Psycle values, and maintain a hands-on
  approach to supporting both the team and member experience.
• Y – Yield: Ensure customer service processes are efficient and contribute to overall
  studio productivity.

Hands-on Expectation

Fully hands-on across all studio operational tasks at all times, including light cleaning, with some admin time set by the line manager.

Expect to do mainly opening or closing shifts, and work at least one weekend day a week.

Reporting Line
Reports to Studio Manager

Benefits

• Free Psycle class access and Psycle at home access
• Friends & Family discounts
  50% off Energy Kitchen (shakes and coffee)
• 30% off Psycle retail products
  Bring a friend or family member to classes for free
• Employee referral bonus scheme
  Workplace pension
• Family support and leave benefits

Our commitment to Diversity and Inclusion

Psycle is an equal opportunity employer. We are passionate about creating an inclusive environment that promotes and values diversity for our employees and community. Our intention is that there will be no hiding place for discrimination of any kind at Psycle. 

To apply, please send your CV and a covering letter explaining why you would like the opportunity to join the Psycle team and why you believe you would succeed in this role, to careers@psyclelondon.com 

We’re looking for a dynamic, proactive, and highly organised Studio Manager.

As Studio Manager, you’ll have full ownership of the studio’s day-to-day operations, leading a large Front of House team and working closely with Head Office and instructors to deliver an exceptional end-to-end customer experience. You’ll be responsible for people leadership, operational standards, performance management, rota planning, and ensuring the studio runs smoothly, safely, and efficiently at all times.

This is an exciting opportunity for an experienced Studio Manager or a strong Assistant Manager ready to step into a leadership role. You’ll lead, coach, and inspire a passionate team in a fast-paced, high-profile environment, while playing a key role in shaping culture, driving standards, and contributing to the success of one of Psycle’s most important studios.

KEY RESPONSIBILITIES

Studio Operations

• Oversee daily studio operations including people, retail and facilities
• Manage staff scheduling to ensure studios run smoothly and efficiently
• Conduct regular studio walkthroughs and inspections to ensure facilities are maintained to a high level and studios remain compliant with H&S regulations
• Oversee the daily checklists and maintenance logs completed by staff to ensure maintenance issues are escalated correctly and resolved quickly
• Be responsible for managing stock levels, and stock ordering
• Manage and drive studio performance by analysing studio weekly analytics, working towards budgets/KPI targets set
  

Team Leadership 

• Hire, train and nurture a strong team 
• Continually provide coaching, feedback and follow through to drive morale, engagement, happiness, knowledge, confidence and skill set
• Provide effective team/performance management by holding regular staff check ins, team meetings and assessments
• Build creative team initiatives to ensure strong brand engagement from employees 
• Work closely with the Regional Manager to ensure we retain talent and focus of progression and upskilling individuals within the company

Community Marketing

• Build strong relationships with the local community to drive new business into the studios as well as working on offering our community exclusive benefits 
• Work closely with the internal marketing team coming up with ideas to better promote the studio/offerings
• Manage and drive studio performance by analysing studio weekly analytics, working towards budgets/KPI targets set to focus on areas of the business where you can drive revenue/retention

PSYCLE ETHOS

• Work towards upholding Psycle Core values and upholding brand standards at all times. 
• Lead by example and and remain a brand ambassador within studio and the external community
• Help support the inclusivity of Psycle and ensure we push the business forward to being the best we can be.

REQUIRED SKILLS AND EXPERIENCE 

• 2+ years of proven ability leading people in a management role
• Has proven experience managing operations 
• Experience working in a fast paced environment 
• Great time management and communication skills

ADDITIONAL INFORMATION

• Usual working hours will be between Monday to Friday but you will need to be flexible with your schedule on these days and may include occasional weekends. Working hours will be based on business needs but can start as early as 5:45am and run as late as 9:30pm.

BENEFITS

• From £32,000 to £35,000 per year depending on experience 
• Discretionary Quarterly KPI bonus scheme 
• Free unlimited Psycle classes 
• Free Psycle At Home Subscription
• 30 days holiday (inclusive of Bank Holidays)

To apply, please send your CV and a covering letter explaining why you would like the opportunity to join the Psycle team and why you believe you would succeed in this role, to careers@psyclelondon.com

We are looking for a driven leader with proven customer service experience to join our studio team. This role will flex between Front of House shifts and Studio Lead shifts and is therefore a fantastic opportunity for someone to gain the skills and confidence to break into management. Please refer to our Front of House job description for a breakdown of the roles and responsibilities.

Job Summary 

As a team leader, you thrive on responsibility and understand the importance of keeping your team inspired, energetic, happy and focused at work. You are responsible for setting up the day by opening or closing the studio and delegating roles and responsibilities so that everything is well cared for and attended to across the team and business. You are able to keep a 360 awareness of how people are performing to ensure the energy and vibe remains upbeat and professional– from the music to people's body language. 

You are excellent at feeding down or forward communication to ensure the right people are in the know of anything business critical. You are the eyes and ears of our senior studio management team when they are absent and therefore responsible for upholding standards across the studio and team.

Key Responsibilities 

• Confidently leading a team in a fast paced environment
• Preparation and set-up of the shift and ensure all daily tasks are completed
• Support the Studio Supervisor and Studio Manager with everyday management tasks such as ordering and operational walkthroughs
• Ensure exceptional customer service is being provided throughout the customer journey from sign-in, class set up, Energy Kitchen and after class
• Be an expert on our products and procedures offering guidance, knowledge and tips about who we are as a company, our concepts, instructors and events
• Training and updating our team on product knowledge and updates
• Ensuring the studio space, including changing rooms and Energy Kitchen, is clean with exceptional hygiene standards
• Reporting operational issues and supporting  with the operational needs of the studio, including but not limited to deliveries, helping with Housekeeping, stocktake 
• Take action in each moment to make it count 

Key Qualification

• Excellent communication skills 
• Ability to multi-task within a fast pace setting 
• Leadership style is kind, confident, authoritative and professional 
• Delivers feedback with empathy, care and authority to drive results 
• You will need to be flexible with your schedule. Working hours will be based on business needs but can start as early as 5:45am and run as late as 9:30pm.

Benefits

• Starting rate for Front of House shifts is £12.50 an hour and £13.50 an hour for Lead shifts
• Potential for mystery rider bonus 
• 28 days of holiday a year (prorated for part time employees)
• Flexible working hours
• FREE access to Psycle classes and free Psycle at Home membership 
• Discount on Psycle products and merchandise
• Biannual Peer to Peer recognition and bonus scheme

Our commitment to Diversity and Inclusion

Psycle is an equal opportunity employer. We are passionate about creating an inclusive environment that promotes and values diversity for our employees and community. Our intention is that there will be no hiding place for discrimination of any kind at Psycle. 

To apply, please send your CV and a covering letter explaining why you would like the opportunity to join the Psycle team and why you believe you would succeed in this role, to careers@psyclelondon.com 

We are always on the lookout for new instructor talent. If you would like to apply for our next academy, please contact academy@psyclelondon.com.